FILEXPO 2012-China International Filtration and Separation Industry Exhibition

Large-scaled promotion

As organizers, we will work with major medias such as industry magazines, popular newspapers, TVs, webs to conduct all-way, multi-perspective and multi-series streaming promotion with emphasis in a planned way, which is divided into three stages of before, during and after the exhibition, regarding highlights in the preparation as basics, updates of several events and participated brands as highlights, so as to promote the FLUID 2010 with a widest coverage, build a strong momentum, and will broadly invite industry buyers to purchase at the exhibition. In terms of promotion, on the basis of “professional advertising", “depth advertising”, and “effective advertising", we will adhere to the promotion principle of regarding exhibitors’ target as the exhibition’s communication audience so as to further reinforce the effect of the promotion. Through effective activities, we aim to improve all participants’ involvement, increase the interaction, pertinence and effectiveness of the exhibition promotion. We will provide follow-up reports on latest information of the exhibition at its website (www.fluid-sh.com), providing the enterprises with feedbacks on the trend of the exhibition. In addition, we will release information on the exhibition through news media, specialty webs, journals and magazines as well as other means, so as to fit the complete promotion for the exhibition, and promote the awareness of this exhibition in the fluid machinery industry and improve industry clients’ involvement.

Releasing the news about the exhibition in professional magazines. Get the most out of our extensive publicity campaign to provide the event the widest exposure possible to targeted market through:

·	Advertisements and editorials coverage in relevant trade publications

·	Email broadcasts to increase show awareness and to update new information

·	Advertisements in leading newspapers

·	Show Daily designed to highlight exhibitors' products and services will be distributed during the show period

·	Extensive direct mailing campaigns to capture targeted buyers

·	Comprehensive Show Previews for distribution to promote exhibitors' presence in the show

·	Press releases to various media

·	Media Conference to announce the progress and highlights of the event

·	Other collaterals such as Invitation Flyers and Posters will be distributed to all exhibitors to assist them in promoting and highlighting their presence in the show

Advertising Plan within the Industry:

Series of advertisements in main trade media such as: General Machinery; Fluid Machinery; Process; Pumps; Pump Review; The world of pumps; Diesel & Gas turbine publication; The world of pumps & valves; International General Machinery; General Machinery Series; Mechanical Engineers; Mechanical Business China; Electromechanical Equipment; Hydraulic and Pneumatic; Compressor Technology; S&M Electric Machines; Vacuums; Public Utilities; Automation & Instrumentation; Pumps & Valves price manual; Fluid transmission and control; China electric power plant equipment etc.