Promotion Strategy for Filexpo 2010
In terms of promotion, on the basis of “professional advertising", “depth advertising”, and “effective advertising", we will adhere to the promotion principle of regarding exhibitors’ target as the exhibition’s communication audience so as to further reinforce the effect of the promotion. Through effective activities, we aim to improve all participants’ involvement, increase the interaction, pertinence and effectiveness of the exhibition promotion.
The organizing committee will provide follow-up reports on latest informtion of the exhibition at its website ( www.filtech-china.com), providng the enterprises with feedbacks on the trend of the exhibition. In addition, the organizing committee will release information on the exhibition through news media, specialty webs, journals and magazines as well as other means, so as to fit the complete promotion for the exhibition, and promote the awarness of this exhibition in the filtration industry and improve industry clients’ involvement.

Major promotion specialty and professional media include: www.ChinaFilter.cn, www.cnfilters.com, guolvqi.chanpin365.com, www.filtertrade.cn, www.chinasepa.com, www.guolv.org, www.cnfilternet.com, www.sh-filters.com, www.51filter.cn, www.filtertrade.cn, www.watinfo.com, www.e9898.com, www.waterechina.com, www.comps.cn, China Environment News, China Chemical Industry News, www.baidu.com, www.Alibaba.com.cn, www.hc360.com,www.filtsep.com.

Make linkage with famous trade websites home and abroad such as:

 

Releasing the news about the exhibition in professional magazines:
Get the most out of our extensive publicity campaign to provide the event the widest exposure possible to targeted market.

    • Advertisements and editorials coverage in relevant trade publications.
    • Email broadcasts to increase show awareness and to update new information.
    • Advertisements in leading newspapers.
    • Show Daily designed to highlight exhibitors' products and services will be distributed during the show period.
    • Extensive direct mailing campaigns to capture targeted buyers.
    • Comprehensive Show Previews for distribution to promote exhibitors' presence in the show.
    • Press releases to various media.
    • Media Conference to announce the progress and highlights of the event.
    • Other collaterals such as Invitation Flyers and Posters will be distributed to all exhibitors to assist them in promoting and highlighting their presence in the show

   

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